Past work
Case Studies
Real work showing how we help Southern Thai businesses grow — problems, process, measurable outcomes.
Featured Case Studies
Case Study: Pulling a Phuket Boutique Resort Out of the 90% OTA Trap in 4 Months
A mid-sized boutique resort in Phuket province sourced over 90% of its bookings from OTAs (Booking, Agoda, Expedia), paying 15-20% commission per booking — several million THB per year. Previous Google Ads and Facebook Ads attempts produced negative ROI because CAC exceeded room margin. The legacy site loaded in 5.2s with no mobile UX and no direct booking funnel. The goal: cut OTA dependency from 90% to 60% within 12 months.
Case Study: End-to-end automation suite for a Krabi tour operator
Mid-size tour operator in Krabi province handling 50-80 customers/day, hit hard by manual operations. Took bookings via LINE at 100+ messages/day, ran ferry schedules in Excel, and verified payment slips by eye. Admin was spending 6 hours/day on booking ops; double-bookings were a regular high-season occurrence.
Case Study: Online island-tour booking platform in Krabi grows direct bookings 420%, reduces OTA dependency
An island tour operator in Krabi province with a multi-boat fleet had a 78% direct-booking checkout dropoff — only bank transfer was supported, and the WordPress site offered English only despite a customer mix of 45% Chinese and 25% Russian.
Case Study: Mid-sized Hotel in Phuket — Direct Booking Up 230% in 4 Months
A mid-sized hotel in Phuket province faced a specific problem — its core customers were corporate and long-stay guests, yet the website was designed like a beach resort, had no English/Chinese content, and the booking engine didn't sync with the PMS, producing constant over-bookings. The client had previously tried TripAdvisor advertising and hired students to write blogs — both produced negative ROI.
All Case Studies
Case Study: A Wellness Retreat in Surat Thani Province Grew Organic Bookings +680% in 4 Months and Hit Top 3 for 'Yoga retreat Thailand'
A wellness retreat in Surat Thani province sourced 82% of revenue from BookYogaRetreats + BookRetreats + Tripaneer at 22-30% commission — the steepest in the wellness OTA segment. The legacy Wix site loaded in 5.8s and didn't rank in the top 30 for any primary keyword. The booking flow was inquiry-based and took 24-72 hours per booking — 60% of customers gave up waiting and booked elsewhere. Multilingual content was English-only, missing DE/FR/IT/ES which represent the core wellness tourist markets.
Case Study: Aesthetic Clinic in Songkhla — Top 3 on Google Maps + New Patient Bookings +245% in 4 Months
A mid-sized aesthetic clinic in Songkhla, 7 years open, had thrived on word-of-mouth — but post-COVID a wave of new clinics in the area pushed heavy Google Maps SEO + Facebook Ads, knocking the client out of the top 30. The 6-year-old WordPress site loaded in 6.8s with no mobile UX, no booking system, and forced patients to phone or LINE and wait 4-12 hours for a reply — losing 35% to competitors with instant booking confirmation.
Case Study: Surat Thani Island Hopping Platform — Cut Klook Commission, Self-Reliance to 65% Direct in 5 Months
A tour operator in Surat Thani handling 80-150 customers/day across island hopping + diving + Full Moon transfers depended on Klook + GetYourGuide + Viator for 78% of revenue, paying 18-23% commission per booking — THB 4.2M/year. No in-house booking platform. Inquiries came in via LINE at 200+ messages/day that admins couldn't keep up with. Boat scheduling ran on a mix of Excel + WhatsApp group with 4-6 double-bookings per week, and zero SEO.
Case Study: Krabi seafood restaurant hits Google Maps Top 3 with +185% walk-in growth in 4 months
A mid-size 80-seat seafood restaurant in Krabi province, open for 6 years and a strong performer pre-COVID. After Thailand reopened in 2023 walk-ins dropped 45% — tourists searching Google Maps found only competitors with 800+ reviews while the client had just 47. No website of their own — relying on TripAdvisor + an inconsistent Facebook page. The goal was Top 3 Google Maps for "seafood restaurant Krabi" + "ร้านอาหารทะเลกระบี่" within 6 months.
Case Study: Heritage Dim Sum Restaurant in Trang Province Grew Google Maps Reviews +540% in 5 Months, Pulling New Customers Daily
An established dim sum restaurant had 70% local regular customers but only 30% tourism traffic — even though Trang is a Trang Sai Cha tourism destination. Google Business Profile had no photos + years of unanswered reviews + lower ranking than newer competitors. Tourists from Malaysia/Singapore/China searching Mandarin/MS couldn't find them — Klook recommended competitors instead. Goal: tourism traffic +200% and #1 ranking for "Trang dim sum" + "ติ่มซำในจังหวัดตรัง".
Case Study: SEO for a 5-star Phang Nga resort drives ADR to THB 18,500 and cuts OTA dependency to 38% in 6 months
5-star resort in Phang Nga with ADR THB 12,500-25,000/night relied on OTAs for 76% of revenue at 18-22% commission. Legacy WordPress + custom theme with 5.4s LCP + 9-step booking flow + no professional multilingual. 5-star competitors in Phang Nga had stronger enterprise SEO + more authoritative brand sites. Goal: direct booking +200% and average ADR +15% via premium guest segment + UHNW.
Case Study: Boutique Hotel in Surat Thani — Direct Booking from 12% to 48% in 6 Months
A boutique hotel in Surat Thani relied on OTAs for 88% of revenue, paying 18-22% commission — THB 6.8M out of the business annually. The legacy WordPress + DIVI site loaded in 7.2s with failing LCP, no hreflang for the DE/FR markets that are core guest sources. The old booking engine didn't sync in time with the Channel Manager, producing 8-12 overbookings/month in high season. Island context means guests research 8-12 weeks ahead, but the site had no content addressing that journey.
Case Study: Island Tour Booking Platform in Trang Province Grew Direct Bookings 380% and Reduced OTA Dependency in 4 Months
An island tour operator in Trang province with capacity of around 240 seats/day sourced 72% of revenue from Klook + GetYourGuide at 22% commission. The legacy Wix site loaded in 5.8s LCP and was English-only — 60% of customers from Malaysia/Singapore/China couldn't find information. Hin Daeng/Hin Muang dive operators in the area were far better at pulling direct bookings. Goal: direct booking +350% in 6 months + multilingual booking support (TH/EN/ZH/MS).
Case Study: B2B Export Website for a Rice Mill + RSPO Palm Oil Operation in Phatthalung Province — Pulling Malaysia/Singapore Buyer Inquiries +280%
A network of Sangyod GI rice mills and RSPO-certified palm oil extractors banded together with the goal of selling direct to overseas buyers. Their existing site was a 2018 brochure-ware build with no English version, no product spec sheets, and no request-for-quote flow. Malaysian/Singaporean buyers searched terms like "RSPO palm oil Thailand south" and "Sangyod rice GI mill export" — the client did not rank at all. Certification documentation (RSPO, GI, GMP, HACCP) was not available in a downloadable format that procurement teams could actually use.
Case Study: Cutting OTA Dependency on a Phuket Luxury Pool Villa from 78% to 42% in 5 Months
A luxury pool villa network in Phuket province at THB 28,000-45,000/night was dependent on Airbnb Luxe + Booking.com + Agoda for 78% of revenue, paying 18-25% commission per booking and effectively losing the relationship with premium guests who never saw the brand. The legacy WordPress + Avada theme site loaded in 6.8s on 4G with failing LCP and had no hreflang for the European/Middle Eastern markets that anchor the villa segment.
Case Study: Satun OTOP Halal E-commerce — Exports to Malaysia-Indonesia +420% in 6 Months
A 5-star OTOP manufacturer in Satun making Halal-certified snacks sold 95% through Shopee + LINE. No website of their own — brand awareness was low and prices were dictated by Shopee competitors. Goal: expand to Malaysian + Indonesian export market, but no B2B channel + no multilingual presence.
Case Study: Phang Nga seafood restaurant drives Google Maps to #1 and grows hotel-referred customers +290% in 4 months
Seafood restaurant in Phang Nga relied on resort guest walk-ins for 70% of high-season revenue, falling to 30% in low season. GBP profile had no professional photos + had not responded to reviews for 18 months + ranked 7-12 on "Phang Nga seafood". International chain competitors in the area had stronger SEO presence. Goal: Google Maps top 3 + open a direct tourism channel + grow low-season revenue.
Case Study: PADI Dive Shop in Satun — 4-language Website Drives Direct Bookings +290% in 6 Months
A PADI 5-Star dive shop in Satun competing against large in-country dive shops dominating global SEO. The 5-year-old WordPress site loaded in 5.4s with no real multilingual support — just a Google Translate widget. Core target markets — Malaysian + Singaporean Chinese + Western backpackers via Hat Yai/Pak Bara — had no persona-matched content.
Case Study: Narathiwat B2B trade website — fruit + rubber exports to Malaysia/Singapore drive trade leads +287%
B2B exporters from Narathiwat province shipping fruit + rubber to Malaysia/Singapore — taking leads via WhatsApp + LINE from existing networks. No B2B website — buyers in Klang Valley/Johor/Singapore sourcing new suppliers found only Wikipedia + dated news. Pricing + spec weren't transparent — buyers ran through email-PDF-call-quote loops repeatedly. Customs clearance + phytosanitary cert documentation wasn't digitized — every order repeated paperwork from scratch.
Case Study: Songkhla Heritage Tourism Website in 4 Languages (TH/EN/MY/CN) — ASEAN Visitors +540% in 5 Months
The UNESCO tentative-list heritage district in Songkhla province has a large network of small operators but no central destination marketing website. Tourists searching "Songkhla Old Town" or Songkhla heritage on Google find only Wikipedia + 8-10 year-old travel blogs, with no active aggregator covering homestays/cafes/events/tours. The MY (Malaysian) + SG/CN markets flying in via Songkhla are severely underserved.
Case Study: Pink Dolphin coastal resort direct-booking system in Nakhon Si Thammarat cuts OTA dependency 55% in 6 months
Boutique resort in Nakhon Si Thammarat relied on OTAs (Agoda, Booking) for 78% of revenue, losing several million THB/year in commission. Legacy WordPress + WooCommerce at 4.8s LCP; checkout dropoff 71%; no mobile UX. Pink dolphin tour — their signature product — had no booking flow at all; customers booked via LINE one at a time. Goal: +400% direct bookings and growing ancillary revenue from the dolphin tour by month 6.
Case Study: Satun Island Tour Booking Platform — Malaysian Tourist Bookings +480% in 6 Months
An island tour operator in Satun depended on agents in Hat Yai + Penang + KL for 80% of bookings at 20-28% commission. No online booking platform — using WhatsApp + Facebook Inbox handling 120+ Malaysian messages/day. Malaysian tourists make up 60-80% of peak-season (Nov-Apr) volume but there was no quality Malay/EN content.
Case Study: Pattani batik craft export website — boutique buyers from MY/SG/JP placing limited-edition orders, +350%
Pattani batik artisans produce entirely by hand, output ~140-180 pieces/month, but selling through middlemen netted only THB 280-420/piece. True market value for hand-made batik (mountain pattern, geometrik melayu) sold to boutique designers in KL/Tokyo: THB 1,800-3,800/piece. Legacy "website" was a Thai-language Facebook page — foreign buyers couldn't find them. No artisan storytelling, no certificate of craft authenticity, no high-resolution photography.
Case Study: Cross-border Logistics Website Ranong-Kawthaung — B2B Inquiries +380% in 5 Months
A logistics + customs brokerage firm in Ranong-Kawthaung relied on referrals for 80% of business — the owner is approaching retirement, the company had no website, only a 4-year-old Facebook page updated once or twice a year, with all communication on LINE + WhatsApp. New B2B traders searching Google for "Ranong customs broker" or "Kawthaung shipping" couldn't find them.
Case Study: Historic temple heritage website in Nakhon Si Thammarat drives international traffic +3,200% in 7 months
A historic temple in Nakhon Si Thammarat (on the UNESCO World Heritage tentative list) had no official website. Information was scattered across Wikipedia + personal blogs, leading foreign visitors to misunderstand its significance. No online donation system; 95% of restoration funding came from offline donations. Goal: build an official website + grow international traffic + open a digital donation channel.
Case Study: Tourism Platform in Yala Province — Direct Booking +395% Pulling Drive-tourists from Penang/KL
Yala is a drive-tourist destination from Penang/KL but every operator was marketing separately. No central destination platform — customers searching Google only found Agoda/Booking.com at 18-22% commission. Sea of Mist sunrise — keyword "เมืองในหมอก ในจังหวัดยะลา" had high volume but the SERP was owned by Pantip/Wongnai. No English/Bahasa Melayu/Chinese version — Malaysian/Singaporean drive-tourists representing 60% of the market couldn't find them.
Case Study: Narathiwat batik export e-commerce — Halal fashion exports +318% across MY/ID/SG/Brunei
A producer network of batik-pateh weavers in Narathiwat province sold mainly through Facebook + Shopee TH, with revenue of THB 18,000-32,000/producer/month. No cross-border e-commerce — Malaysian/Indonesian/Bruneian buyers with halal modest fashion demand couldn't reach them. Legacy site was TH only with no payment supporting FPX MY / GoPay ID / DuitNow MY / Atome. Brand story wasn't told — buyers didn't know how "Narathiwat batik" differed from "Yogyakarta batik" or "Kelantan batik".
Case Study: Hot Spring Resort in Ranong Ranks #1 for 'Ranong Wellness Retreat' — Organic Bookings +260% in 5 Months
A wellness resort near the Ranong hot springs targeted wellness travellers but was stuck in the generic accommodation market. The legacy WordPress + Hotel theme site loaded in 5.5s with no content authority on hot spring therapy. OTA dependency sat at 78% — Agoda and Booking listed the property as a generic "Ranong hotel" with no wellness positioning.
Case Study: Yacht Charter Booking Website in Phang Nga — UHNW Segment Direct Booking +380% in 5 Months
A yacht charter + speedboat tour operator in Phang Nga province relied on Klook + GetYourGuide + agency channels for 70% of revenue. Yacht charter rates THB 38,000-180,000/day had no dedicated booking flow — UHNW clients had to email and wait 2-3 days. The legacy WordPress site loaded at LCP 5.1s, lacked real-time fleet availability, and Mandarin/Russian content barely existed. Goal: lift direct bookings +300% in 6 months, open a UHNW direct channel, and split speedboat from yacht booking flows.
Case Study: Island Boutique Resort in Ranong — OTA Dependency Cut from 85% to 52% in 6 Months
A boutique resort on a car-free island in Ranong (motorbikes only) depended on Booking.com + Agoda for over 85% of revenue. The 6-year-old WordPress site loaded in 4.9s with no usable mobile UX and no direct booking engine. Target market — digital nomads + surfers seeking "off-grid experience" — was not addressed by the existing site.
Case Study: Narathiwat coastal resort direct-booking platform — Malaysian drive-tourist bookings +362%
Coastal resorts in Narathiwat province (multi-property network) near the MY border had a direct-booking ratio of only 6% — OTAs held 78% (Booking.com + Agoda + Traveloka). Core customer base: 65% Malaysian drive-tourists from Kelantan/Terengganu (1-4 hour cross-border drive). Legacy site TH only — Malaysians couldn't find them with EN/MS search queries for Narathiwat coastal resorts. Payment gateway didn't support FPX MY — Malaysian bookers had to wire transfer, losing RM 35-50 in fees.
Case Study: Ramsar Homestay Booking System in Phatthalung — Direct Booking +312%, Reducing OTA Dependence Among Ecotourism Travellers
Community homestay network at the Ramsar site in Phatthalung province — each house ran its own website or page with no central calendar; over-booking rate sat at 14%. Core customers are international birders and nature photographers searching with English keywords like "Phatthalung Ramsar homestay" and "water buffalo Thailand", yet every site was TH-only. Direct booking was below 8% because customers were funnelled to Booking.com and Agoda, which charge 16-22% commission and leave the community with roughly 30% of gross. No payment gateway accepted foreign cards — only bank transfer was available, producing a checkout drop-off rate of 81%.
Case Study: Songkhla B2B Exporter — Qualified Leads from MY/SG Markets +320% After Redesign + Technical SEO
A B2B exporter in Songkhla shipping processed food + rubber for 18 years, doing THB 280M annual revenue, but the 9-year-old website on WordPress Avada loaded in 8.4s with no multilingual and no product catalogue that buyers could understand. MY/SG/ID buyers searching Google found only Vietnamese/Malaysian competitors with professional sites; online qualified leads were 2-3/month. Sales had to attend trade shows + visit customers in person for 70% of pipeline, spending THB 4.8M/year on travel.
Case Study: Chumphon seafood restaurant ranks #1 in the province and lifts revenue 180% in 4 months
Beachfront seafood restaurant in Chumphon province, in business for 12 years, relied on walk-in and tour-bus traffic for 80% of revenue. No website of their own — only a Facebook page + Google Maps listing, neither of them optimized. Revenue dropped 60% during COVID-19; post-COVID, tour groups dried up while Thai self-drive tourists almost entirely research via Google before choosing.
Case Study: Local SEO for a Halal Café Network in Yala Province — Pulling Foot Traffic +268% via GBP + Halal Discovery
A halal café network serving specialty coffee + Western brunch + Asian dessert across several branches in Yala province. Core customers were young Muslim + non-Muslim locals searching "คาเฟ่ฮาลาลในจังหวัดยะลา", "specialty coffee halal", "halal brunch Yala". GBP setup was incomplete — category was generic "Coffee Shop" with no halal status indicated. No central website — each branch had a separate IG account with no cross-promotion.
Case Study: PADI dive school website in Chumphon drives +320% organic bookings in 6 months
PADI 5-Star dive center relied on the PADI dive school directory and central booking platforms such as Divezone and ScubaEarth for more than 70% of bookings. Legacy WordPress + Divi theme loaded in 5.8s, with no real multilingual support (just a Google Translate widget). Instructors and admin were buried under 80+ Facebook + Instagram DMs per day answering repeat questions like "What's included?", "Total cost?", "Schedule?".
Case Study: Wellness resort in Nakhon Si Thammarat grows international health-tourism traffic +2,400% in 5 months
Beachfront wellness resort in Nakhon Si Thammarat relied on walk-in expats + agency referral for 85% of revenue. No international organic search traffic; Thai-only site running on Wix at 6.1s LCP. Core customer base is Australian/European retirees who need insurance-reimbursable receipts. Goal: scale international organic leads and support Cigna/BUPA claim documentation.
Case Study: Eco-friendly Homestay Network in Trang Province Grew Direct Bookings 460% Without Relying on Airbnb in 5 Months
A homestay network in Trang province (rubber tapping / organic farming / halal-friendly) sourced 88% of revenue from Airbnb at 14-17% commission. No shared website — customers found the network through Airbnb, which mixed homestays nationwide and didn't surface the Trang cluster. Wanted to serve Malaysian/Singaporean Muslim guests but had no halal certification + no qibla direction info. Goal: a shared booking platform + reduce Airbnb dependency to 50% + grow Muslim tourism mix.
Case Study: Chumphon ferry & dive transfer booking system grows direct bookings 240% in 5 months
Ferry operator in Chumphon province (3-hour route) relied on OTAs and central agents for over 75% of bookings, losing 18-25% to commission. Took bookings via LINE OA + Facebook Inbox at 150+ messages/day with manual ferry scheduling in Excel. Legacy site loaded in 6.1s with no real-time seat availability; double-bookings hit 4-5/week during high season (Nov-Apr).
Case Study: Pattani halal processed-food e-commerce — opening MY/ID/BN markets via dual CICOT + JAKIM certification, sales +408%
A halal processed-food SME in Pattani had CICOT halal cert covering 28 SKUs but no direct sales channel beyond local market. Malaysia/Indonesia/Brunei buyers required dual cert (JAKIM + CICOT) — the client only had CICOT. Legacy "site" was Facebook Page only — no product catalog foreign buyers could use. Site/page language was a mix of Thai and Patani Melayu dialect — no standard Bahasa Melayu or Arabic.
Case Study: Local SEO for an Islamic tutor center in Pattani — student enrollment up +245% via GBP + long-tail keywords
A tutor center/pondok serving middle and high school students in Pattani province relied entirely on Facebook + word of mouth. Google Business Profile appeared in the 3-pack only for "pondok pattani" but modern parents search with long-tail like "ติวเข้าทุน สก. ปัตตานี", "โรงเรียนเตรียมศึกษาต่อ Egypt Al-Azhar ปัตตานี". Legacy "site" was a one-page Blogger.com — 9-second load, not mobile responsive. No EducationalOrganization Schema, no content blog targeting parent questions.
Case Study: Multi-vendor OTOP Marketplace in Phatthalung — Unifying an SME Network Under One Platform, GMV Up 4.7x in 8 Months
The OTOP cooperative in Phatthalung had an SME member network but sold only through trade fairs — no consolidated online channel. Individual SMEs lacked capital to build their own site or run Shopee/Lazada (fees + commission combined produced losses). "Phatthalung Sangyod rice" is GI-registered, yet Google rankings for the term sat on page 4-5 — out-of-province resellers were capturing the demand instead. Processed-food shipping requires partial cold chain that mainstream marketplaces don't support.
Case Study: Musang King Durian Export Platform in Yala Province → China — FOB Price +38% via GACC Compliance + Baidu Webmaster Setup
A Musang King durian growers' cooperative in Yala province held a GACC packing license but sold through Thai exporters at 38-52% markup. Sold at farm-gate USD 7-9/kg while FOB Bangkok was USD 22-45/kg (depending on grade). No Chinese-facing website — 100% of the export-market buyer base in China searches via Baidu (Google isn't default in China). Cold chain management + cross-border logistics — Chinese buyers required real-time tracking — no system existed.
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